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Strategy · Brand Identity
Our mission was to create a distinctive brand identity for 614 Coffee House that would embody the essence of minimalism, infuse a sense of fun, and maintain a thoroughly modern aesthetic. This comprehensive project encompassed brand development, logo design, and the creation of various collateral materials.
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Balancing minimalism with an element of playfulness presented a unique challenge. We aimed to craft a brand identity that would resonate with a diverse audience while still feeling approachable and contemporary. Our design needed to be adaptable across various touchpoints, from digital assets to physical collateral.
