Strategy · Brand Identity

Blume is a natural wine brand rooted in playful sophistication — organic, approachable, and a little unexpected. The founders came to Anoteka looking to name and build a brand from the ground up that would stand out on the shelf and on the table.

We began with strategy: defining a distinct point of view in a saturated market. From there, we crafted the name Blume — a nod to growth, bloom, and the organic roots of the wine itself. The visual identity combines utilitarian typography with warm details: clean lines, custom iconography, and playful copy moments. Every touchpoint — from label to merch — was designed to feel tactile, wearable, and quietly confident.

Blume launched with a brand that feels effortlessly cool and design-forward — helping it catch the eye of both casual wine drinkers and design lovers alike. From the shelf to social, it stands out while staying true to its roots: made with organic grapes, and a whole lot of intention.