THE STRATEGY

Through a distinct visual identity and clear strategy, we positioned Reunion as the go-to gathering spot for coffee and food in South Boston.

Catering to a young, university-driven audience, our approach balanced sophistication with playfulness:

Typography that conveys expertise and trust in food and hospitality

Illustrations that add a sense of warmth and lightheartedness

Cohesive brand applications across packaging, social media, and in-store touchpoints

By combining thoughtful design with a relatable brand voice, Reunion stands out as both a neighborhood staple and a modern destination for connection.