-
Strategy · Brand Identity
Nima delivers in-home care across Kuwait, for people recovering, expecting, or navigating a new chapter in life. In an industry built on clinical efficiency, care often arrives sterile, functional, forgettable. We developed the strategy and identity, including two wordmarks, one in Arabic and one in English, an embossed mark drawn from a single rooted tree, a sage and deep green palette, and the caregiver uniforms themselves.
-
The result feels closer to a well-appointed home than a hospital: elevated enough to feel like luxury, warm enough that no one forgets there's a person underneath the care.